The Atlantic have put together some highly interesting infographics on the correlation between falling music sales and the rise of paid-for product placements in song lyrics and videos alike. (Can you even remember the last time you watched a high budget video that didn’t feature a Beats product?)
These facts are taken from The Atlantic story “How To Make Money In Music”:
- The new millennium has seen a sharp increase in brand references in the top 30 Billboard songs: 109 times in 2012 — compared with just 47 times in 2002 and zero in 1962.
- According to one estimate, revenues from product placement deals in the music industry — for both lyrical and video promotions — nearly quadrupled between 2004 and 2014.
- According to Adam Kluger, the CEO of the Kluger Agency, which specializes in lyrical product placements, a shout-out to a brand in a top single “can easily offset the entire production and marketing budget” for the song.